Icy Hot Key Visual
The ask: Create a standout campaign to show Icy Hot’s point of difference (Ice & Heat) and the role it plays in getting back to physical activity.


SCOPE OF WORK
Customer Research | Concept Ideation | Design
TOOLS USED
Photoshop, Illustrator, Google Slides
PROJECT DURATION
1 Week (Concept Ideation, Iteration)
Opella Allergy Relief
These key visual concepts were created for an in-store product display kiosk.
SCOPE OF WORK
Customer Research | Concept Ideation | Design
TOOLS USED
Photoshop, Illustrator, Google Slides
PROJECT DURATION
1 Week (Concept Ideation, Iteration)
Bob Evans Dinner Sides
Summer Shoppable Display
SCOPE OF WORK
Customer Research | Concept Ideation | Design
TOOLS USED
Photoshop, Illustrator, Google Slides
PROJECT DURATION
1 Week (Concept Ideation, Iteration)
Bob Evans
Instacart Brand Page
SCOPE OF WORK
Customer Research | Concept Ideation | Design
TOOLS USED
Photoshop, Illustrator, Google Slides
PROJECT DURATION
1 Week (Concept Ideation, Iteration)
Simply Potatoes
PDP Refresh
SCOPE OF WORK
Customer Research | Concept Ideation | Design
TOOLS USED
Photoshop, Illustrator, Google Slides
PROJECT DURATION
1 Week (Concept Ideation, Iteration)
Chrysler 300 Vanity Fair
Vanity Fair’s mission statement includes, “...Vanity Fair is a cultural catalyst—a magazine that provokes and drives the popular dialogue. With its unique mix of stunning photography, in-depth reportage, and social commentary, Vanity Fair accelerates ideas and images to center stage.”
And because the Chrysler 300 merges distinctive styling & design with innovative technology to yield a tremendous value proposition we’ll utilize gorgeous photography to show, rather than tell this story.
Cinematic angles, camera pans and photographic light leaks will express the distinctive styling and design of the Chrysler 300 in a manner very familiar to the Vanity Fair audience.
Dodge Charger Vogue Campaign
The target market for Dodge Charger is 46% female. I worked with Vogue to produce this native campaign, featuring Atlanta De Cadenet Taylor, a fashion model, actress and DJ. She possesses a stand-out, rock-n-roll attitude that’s perfect for Dodge.
VW Owners Website Design
We created responsive style guides and pattern libraries to streamline the website design and development process.