American Family Insurance Websites
The goal was to redesign the American Family Insurance multi-channel customer experience. We first created an overall brand strategy and creative manifesto based on customer insight, which allowed us to maintain focus. We then conducted a complete site audit and competitive analysis, which provided a clear picture on what needed to be changed. Then, by creating concise and easy-to-use pattern libraries and style guides, we enabled the AmFam team to seamlessly adapt the new brand experience across all of their platforms.
Humana Health & Wellness Portal
Humana, a health insurance company based in Louisville, Kentucky engaged SapientNitro to help redesign their rewards-based health and wellness portal, Go365. Throughout weekly sprints, I used competitive analysis, journey ideation, concept sketching, prototyping, focus group testing and refining to redefine the platform from a human-centered design perspective.
VW Digital Owners Experience
A one-stop spot for everything a VW owner needs, this site bridges the gap between service and maintenance, after market sales, car payment via VW Credit and Car-Net. As part of the all-important VW flair, we invented Otto, your digital concierge. He personifies the ownership experience and allows us to speak to the driver in a friendly, first person way.
Hilton Site, OLA, CRM
We were tasked to build a single platform so support site, OLA and CRM for all ten Hilton brands.
Dodge Combo Campaign
Goal: to break away from the digital advertising mold. I saw a need to inspire innovation for digital content creation at SapientNitro. By introducing an environment for team collaboration with a mini sprint, the team became excited to work on the Dodge Combo Campaign. The result was a .42% CTR, compared to the .09% Dodge standard. The success of this campaign kicked off an agency-wide initiative for innovation and empathy in digital content ideation.
